The Department of Seaweed (DoS) invited World Economic Forum delegates to make small brooches from seaweed. The DoS team engaged participants in conversations about ocean protection, marine habitat regeneration and how biomaterials like seaweed can contribute to this, provided we farm and use them with a science-based, ecosystem-focused and regenerative multi-species mindset. Wearing the brooches they had made, delegates shared the potential of seaweed and continued and multiplied our ocean literacy conversations throughout the forum.